Privacy Policy

Pets & Plus, LLC ("Pets & Plus," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our mobile applications, or interact with our services (collectively, the "Platform"). Please read this policy carefully. By using the Platform, you consent to the practices described herein.

1. Information We Collect

We collect information in several ways depending on how you interact with the Platform:

Information You Provide Directly

• Account registration details such as your name, email address, phone number, and mailing address.
• Breeder profile information including business name, licensing credentials, facility details, and photographs.
• Listing content such as animal descriptions, breed information, health records, pricing, and images.
• Communications sent through our messaging system, including inquiries between buyers and sellers.
• Payment and billing information processed through our third-party payment providers.
• Reviews, ratings, and feedback you submit about breeders or transactions.

Information Collected Automatically

• Device information including IP address, browser type, operating system, and device identifiers.
• Usage data such as pages visited, search queries, listings viewed, time spent on pages, and referring URLs.
• Location data derived from your IP address or, with your consent, from your device's GPS.
• Cookies and similar tracking technologies as described in our Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To create and manage your account, verify your identity, and provide customer support.
• To facilitate connections between buyers and breeders and process transactions on the Platform.
• To personalize your experience, including displaying relevant listings based on your location and preferences.
• To send transactional communications such as order confirmations, listing updates, and security alerts.
• To send marketing communications, including newsletters and promotional offers, where you have opted in to receive them.
• To monitor, detect, and prevent fraudulent activity, policy violations, and security threats.
• To analyze usage trends and improve the performance, functionality, and design of the Platform.
• To comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• With Other Users: When you inquire about a listing, your name and contact information may be shared with the seller to facilitate communication.
• Service Providers: We engage trusted third-party companies to perform services on our behalf, including payment processing (Stripe), email delivery, cloud hosting (Cloudflare), and analytics. These providers are contractually obligated to protect your data.
• Legal Compliance: We may disclose your information if required to do so by law, in response to a valid subpoena or court order, or to protect the rights, property, or safety of Pets & Plus, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze traffic, and understand user behavior. For detailed information about the types of cookies we use and how to manage your preferences, please refer to our Cookie Policy.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you close your account, we will delete or anonymize your personal information within ninety (90) days, except where retention is required by law or necessary to resolve disputes, enforce our agreements, or protect our legal rights.

Transaction records and communications related to completed purchases may be retained for up to seven (7) years to comply with applicable tax and financial reporting requirements.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information. We are committed to honoring the rights afforded to you under applicable data protection regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Your rights may include:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Portability: You may request a machine-readable copy of your data to transfer to another service.
• Right to Opt Out: You may opt out of the sale or sharing of your personal information, targeted advertising, or profiling.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at [email protected]. We will respond to verified requests within thirty (30) days, or within the timeframe required by applicable law.

7. Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe that a child under 18 has provided us with personal information, please contact us at [email protected].

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Pets & Plus, LLC
Attn: Privacy Team
1200 Brickell Avenue, Suite 800
Miami, FL 33131
Email: [email protected]